Launching a new product is one of the most exciting moments for any business. It is your time to shine, grab attention, and show your audience something new. Whether it is your first launch or your fiftieth, you want to make sure everything feels fresh, exciting and unforgettable. That is where video walls come in.
Yes, those massive digital displays you see at high-end events, expos, and concerts? They are not just for big-budget brands anymore. Renting a video wall (also called video wall hire) can add a serious impact to your product launch without breaking your budget.
So let’s break down why video wall hire should be a key part of your product launch checklist, how it adds value, and how to make the most of it on launch day.
Why First Impressions Matter At A Product Launch
Let’s start with the basics. First impressions are everything. Within the first few seconds, your audience decides whether they are intrigued or indifferent. A strong visual element, like a glowing, high-resolution video wall, can make that first moment count. Your product deserves the spotlight.
A product launch is more than just a reveal; it is a chance to tell a story. A video wall helps turn your space into a cinematic experience. With motion graphics, close-ups, 3D visuals, and product demos, you give your audience more than just a product. You give them a memory.
Want to elevate your brand perception and look polished, professional, and future-forward? Video walls do just that. They give your launch a premium feel, even if you are working with a modest budget. And when people perceive your brand as high-end, they are more likely to trust what you’re selling.
What Is A Video Wall, And Why Should You Rent One?
Before diving deeper, let’s clear up what a video wall is. It is a large display made up of multiple LED or LCD panels tiled together to form one big screen. They come in many sizes, resolutions, and brightness levels and can be customised based on your venue.
Why does renting make more sense? Because you don’t have to buy one. That is where video wall hire comes in. Renting means you get top-tier technology, professional setup, and tech support all without the massive upfront cost. And since product launches are usually one-time events (or rare), renting is a smarter, more flexible option. Here are some of the options available:
- Indoor or outdoor: from hotel ballrooms to open-air stages, video walls work in almost any environment.
- Pixel pitch option: choose sharp, high definition displays even for close viewing.
- Flexible sizes: whether you want a sleek backdrop or a dominating wall-to-wall display, there is an option that fits your space.
How Video Walls Help You Tell A Better Product Story
Storytelling sells because customers connect with feelings, visuals, and experiences more than technical specs. A video wall lets you tell your product story in an engaging, cinematic way. Show your product in action instead of just describing your product; show it. Use slow-motion videos, animated features, or customer testimonials on screen. You can also display:
- Behind-the-scenes footage.
- Explainer animations.
- Close-up product walkthroughs.
- Side-by-side comparisons.
All of this helps your audience understand, remember, and appreciate your product better. Sync your brand visuals. Your video wall doesn’t have only to show your product; it can support your brand identity too. Display your logo in motion, use your brand colours as visuals with background music to set the tone.
1. Create Bigger Buzz And Social Media Moments
If your product launch looks impressive, people will talk about it and post about it. A vibrant video wall becomes an instant focal point for photos, videos, and social media shares.
Want Instagram-worthy visuals that boost your social media presence organically? Video walls are like magnets for smartphones. People love to record videos in front of dynamic, glowing backdrops. That means:
- More tagged stories.
- More user-generated content.
- Free advertising.
You can even design interactive content like countdowns, live polls, or social walls, encouraging guests to participate and share.
2. Make Your Presentation More Professional
Let’s face it, not everyone is a born presenter. But even if you are nervous on stage, a great visual setup can carry your message with confidence. A video wall allows you to communicate clearly and look polished while doing it. With smooth transitions and multimedia support, you can blend live video, animated intros, PowerPoint slides, sound effects, and more, all in one display. This level of integration boosts engagement and keeps the audience focused from start to finish.
3. Ideal For Hybrid And Live-Streamed Events
If your product launch is going hybrid or live-streamed, video walls make your visuals pop on camera. Your virtual attendees won’t feel left out and will enjoy the same high-quality experience from everywhere they are.
4. Practical Use Cases Of Video Walls In A Product Launch
Video walls are not just for decoration. They serve a real function during your event. Here is how they can be used throughout your launch day:
a. Countdown Timer
Build excitement and suspense with a high-impact countdown before your product is revealed.
b. Live Camera Feed
Display the crowd, stage, or presenter from different angles using live feeds especially helpful in large venues.
c. Interactive Product Demonstrations
Let guests see how your product works in real time, up close and personal, on a large screen.
d. Branding And Sponsor Space
Use part of the screen to display sponsors, partners, or key messages during breaks.
e. Event Agenda Or Navigation
Display your event schedule or use the wall for digital signage so guests never feel lost.
5. What To Consider When Renting A Video Wall
Ready to add video wall hire to your checklist? Great. But there are a few things to keep in mind to make sure you get the most out of it.
a. Venue Compatibility
Check the size of the venue, ceiling height, and viewing angles. It will help you plan in a way to make your screen more visible anywhere in the room.
b. Pixel Pitch Matters
The pixel pitch determines how sharp your display looks. Video Walls For indoor events where guests are close to the screen, choose a small pixel pitch (2.5 mm or less) for clear resolution.
c. Content Planning
Video walls shine when your content is visually powerful. Plan your animations, videos, and graphics well in advance. Make sure everything is high resolution and matches your launch theme.
d. Tech Support
Always choose a rental company that offers full technical support before, during and after your event. You don’t want to be dealing with screen glitches on the big day.
6. How Much Does It Cost To Hire A Video Wall?
Let’s talk about the cost in actual numbers. The cost to rent a video wall mainly depends on several factors:
- Size of the wall.
- Indoor vs. outdoor setup.
- Duration of the rental.
- Screen resolution (pixel pitch).
- Additional tech support and installation services.
Thus, on average, you might expect:
| Size & Type | Dimensions (Approx.) | Estimated Cost/Day | Setup Type | Best For |
| Small Indoor Wall | 2m x 3m | £500 – £800 | Indoor | Small product launches, press conferences, and reception areas. |
| Medium Indoor Wall | 3m x 5m | £1,000 – £1,500 | Indoor | Mid-size corporate launches, indoor brand showcases. |
| Large Indoor Wall | 4m x 7m or more | £2,000 – £3,000+ | Indoor | Large-scale product reveals, trade shows, and immersive presentations. |
| Medium Outdoor Wall | 3m x 5m | £1,500 – £2,000+ | Outdoor | Outdoor product launches, pop-up events, and mobile marketing setups. |
| Large Outdoor Wall | 4m x 7m or more | £2,500 – £4,000+ | Outdoor | Concert-style launches, large public reveals, open-air exhibitions. |
Remember to ask about packages or bundle deals, especially if you are hiring AV services like lighting, too.
Finally, Make Your Launch Unforgettable With A Video Wall
A product launch is your moment to make a mark, to excite, impress, and inspire. And in today’s visual-first world, a video helps you do all three. It grabs attention, tells your product story with impact, and creates an atmosphere your guests (and social media) would not forget.
So if you are planning a product launch soon, don’t let your visuals fall flat. Add “video wall hire” to your checklist, and give your audience something to remember. Let your product shine bigger, brighter and better than ever.
