It is not surprising how competitive the hospitality industry is; any advantage is taken to ensure guests have the most positive experience they can. Everything should appear perfect, from walking through the door to leaving the premises, even if, like the proverbial swan, you’re paddling away like crazy underneath the surface.
Studies show that it only takes a few seconds for a guest to form an opinion of your hotel, and it’s far too easy to turn a positive impression into a negative one and almost impossible to turn negative to positive; therefore, the experience, from the first, second needs to be as positive as possible.
While steps like improving front desk service to ensure smooth check-ins or leaving welcome packages for guests are essential, hotels are seeking new ways to compete with the number of overnight alternatives.
For many, LED video walls can provide an opportunity to improve the overall guest experience in a visually engaging way. In the main lobby, for example, attractive screens can remind guests about upcoming events, advise on local tourism attractions, and even function as an opportunity for discreet paid advertising. Many hotels are seeing the benefits of establishing a live social media feed. An LED screen displaying pictures and posts from their guests would provide a unique and immediate way for guests, staff and the wider world to connect.
LED digital signage also entertains guests. It can include news headlines, sports scores, entertainment news, and more. These may be displayed on parts of the screen rather than the whole thing. Because digital signage design has become very adaptable, the top half of the LED display could play promotions while real-time content flows at the bottom.
You must disperse information quickly and accurately if an event occurs, weather or traffic related, or any other emergency. Using screens to pass on this information will assist in keeping the guests calm. Your signs can be updated at any time and across all screens in a network, so you have a flexible, adaptable channel.
As part of the hotel’s infrastructure, LED displays can be placed strategically to provide guests with straightforward directions. Wandering around a large hotel, it’s tremendously frustrating not to find the spa, or Conference Room #3, so video signage can alleviate that problem. And once you arrive at CR #3, more signage can display the day’s itinerary with unique, event-specific branding.
A tech-savvy industry?
As the client base for the tourism industry becomes more tech-savvy, having amenities that cater to their preferences is increasingly essential. Advertising room upgrades, and the less used premium services, will make the hotel even more appealing, while beautifully designed video displays bring an aesthetic advantage, drawing in new clientele.
Adding an interactive display option lets you implement a digital kiosk-based check-in service. As strange as it may sound, adding this simple service draws in new clients, with surveys finding that nearly one-half of guests prefer hotels that offer a simple technology-driven check-in option.
As the hospitality industry undergoes rapid technological changes, hotels must adapt to keep ahead of current trends. By integrating LED displays into multiple facets of their day-to-day operations, hotel managers can vastly improve the overall client experience.