An impressive video wall can be a major boost to your business, however a poor one can easily ruin it.
Here are our tips for getting the best from your LED wall
Decide what you hope to gain by using a video wall:
How do you want to engage with the viewer? What do you want to achieve as the final result? This will give you an idea of what kind of wall solution you need.
Think about the location:
The venue and location of your wall can make a massive difference to what type of wall you require. If you are planning an outdoor event, then the screens need to reflect this – or rather, not reflect it! Indoor venues need different brightness and tonal quality. The positioning of the audience, including sight lines and optimal viewing distance should all be considered.
What is the right layout for your audience?
Determine your audience, the type of message you want to send via your video wall and how often you want those messages will change.
Grid or Artistic Layout?
Is your goal clear communication of specific written messages? Then a grid layout may be best, or do you intend to make an impact with a unique design? Choose an artistic layout instead.
How much space is available for your display? Obviously don’t forget to include not only the wall itself, but any stands, or displays, and take the audience’s optimal viewing distance into account.
In a small space, a bit of lateral thinking may be required; our experts can help with this, and any other aspect of your event.
The video content:
Your wall is only as good as the content you display, so you need to think very carefully about this. You want stay in the audience’s memory for the right reasons.
Subtle or glaringly obvious, arty or more traditional, think about who your target audience are, and what your ultimate goal is.
There are a lot of choices to make when it comes to deciding on the content you want to include:
- Still images
- Low-res / High-res videos
- 4k, 6k or 8k content
- HTML5 applications
- 3D graphics
All manner of cables, media players, display mounts and so on are necessary when considering a video wall, and everything needs to be tucked away so as not to cause any problems, otherwise it will involve hours and hours of extra work, lost productivity and may even invalidate your insurance.
If you are organising your event yourself, make a check list of what you need to have, and where it will go, and keep on top of it at all times.
Plan Your Mounting:
There are a wide range of video wall mounts, and you need to ensure that your wall and mounting system can handle the weight and size of the displays.
If you choose to mount directly on the wall and have more than a few rows of displays, make sure that there is sufficient space for the heated air from the displays to rise.
If your display is flush with the surface of the wall, ensure there is vending or active cooling to make sure that displays do not overheat. It is important to have enough space behind the display for cooling fan systems and that the recessed cavity is built with sufficient venting.
In addition, you will want to make sure the walls, or free-standing display support structures, are sufficient to support the weight of your displays.
You don’t need to be an electronics wizard to manage your own display if you choose to go down this route. Our experts are infinitely patient and can advise you on any aspect of the system, providing full training on using the equipment to its fullest extent.
Our engineers will always be just a call away, however, and can step in the moment you ask.